At the helm of Surprise H is Derek Lui, a globally minded film executive whose career reflects both cultural fluency and strategic storytelling. With over a decade of experience across Asia, Australia, Europe, and North America, Lui brings not just expertise, but perspective.
Having lived in Hong Kong, Los Angeles, and Sydney, Lui has experienced the film world from multiple cultural vantage points. While based in Asia, he held key roles at international companies headquartered in Copenhagen, Paris, Hong Kong and Taipei, building a career in global film sales, acquisitions, and programming that bridged continents and markets.
With a background in Journalism and Communication, Lui approaches every deal like a narrative and every pitch like a dialogue. Named a Screen International Future Leader in Sales and Distribution, he remains focused on a clear mission: to connect cultures through cinema and to champion stories with the power to resonate globally.
In an industry that often treats "international" as a market category, Lui treats it as a lived language spoken fluently through experience, empathy, and the unshakable belief that great films can bridge worlds.
